La Nostra Storia

ScotlandShop's Tartan Tent set up at a Highland Games with a selection of Tartan products and the title Celebrate your Scottish Heritage on the front of the tent.

Our Events

Our Team

L'esterno del negozio ScotlandShop di Edimburgo, con la facciata verde chiaro, il logo ScotlandShop in nero e una giacca in tartan in vetrina.

Our Locations

La collezione di ScotlandShop é ispirata ed influenzata dai mille colori dei tartan scozzesi, pieni di storia ma parte fondamentale dell’industria della moda. Combinando i talenti di molti favolosi designer e produttori con cui lavoriamo in tutta la Scozia, abbiamo l’imbarazzo della scelta con tutti questi bellissimi tessuti a due passi da casa.  ScotlandShop e’ stata fondata non solo per la passione per la moda, tessuti e cultura scozzese ma anche per il desiderio di contribuire allo sviluppo dell’economia rurale locale.  La nostra sede principale si trova nei bellissimi Scottish Borders, situata su due piani in un granaio convertito (vecchio di oltre 150 anni). Ci troviamo nella campagna del paese di Duns, dove e’ cresciuto Jim Clark Rally.  Dalla nostra località pittoresca cerchiamo di offrirvi il miglior servizio, molti consigli utili e l’assistenza di cui la Scozia è famosa.

La nostra storia

Portrait of ScotlandShop founder Anna White standing outdoors in a Scottish landscape reflecting the brand’s heritage, craftsmanship, and connection to Scotland.

2002

Fondata nel 2002 da Anna White, siamo ora diventati un organizzazione internazionale che consegna ogni giorno in tutto il mondo ed offre prodotti e servizio in 5 lingue.

Cover of a ScotlandShop brochure featuring a smiling woman wearing a knit hat and a colourful woven scarf, set against a soft outdoor background, with ScotlandShop branding and the tagline “the shoppers guide to the Scottish Borders.”

2003

Inizialmente avviata per la vendita di artigianato scozzese, regali, alimenti e tessuti. Abbiamo abbandonato l’artigianato e gli alimenti poiché era troppo complicato e la dogana statunitense non faceva passare il nostro haggis.

Anna White working at Greeknowe Farm in 2004 during the build of ScotlandShop’s headquarters, standing in a farmyard with tools and materials beside a traditional stone steading as the renovation takes shape.

2004

Il nostro primo sito web tradotto fu lanciato in tedesco nel 2004. Ci siamo trasferiti nella nostra sede ristrutturata nel 2004 e abbiamo iniziato a sentirci una vera azienda.

Screenshot of ScotlandShop’s website from the early 2000s, showing a simple webpage layout with small product images arranged in a grid within an early web browser interface.

2005

Il nostro sito in francese fu lanciato nel 2005 e fu un successo immediato.

Former ScotlandShop team member Ali smiling at her desk while celebrating her 10 year anniversary, wearing a playful gold paper crown and holding a small star-shaped trophy in the office.

2006

Ali, our longest serving ScotlandShop employee first started working for us. In 2016, after 10 years of tartan service we awarded Ali a trophy and her crown for the day.

Tartan Stiletto Stewart Blue Dress

2007

We introduced our range of custom made tartan shoes created in association with wedding shoe designer June Graham. June has since retired but the range continues to evolve and has become one of most popular collections on the website.

Bernd Petri

2008

In 2008 we re-launched our French & German sites to bring them in line with our UK site. The MacLeod Dress Modern Tartan is our top selling tartan in Germany.

Newspaper clipping from the late 2000s showing Anna White seated in a farm setting surrounded by hay bales, wearing tartan trousers and holding tartan items, with a dressmaker’s mannequin beside her dressed in a red tartan skirt, illustrating the early growth of ScotlandShop.

2009

Having steadily added more translated websites over the last few years, In 2009 European sales overtook US sales for the first time.

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2010

A Settembre 2010 abbiamo rilanciato tutti e 5 i nostri siti web, risultato di una ricerca approfondita con i nostri attuali clienti e la nostra esperienza finora acquisita. Siamo molto soddisfatti dei risultati ottenuti grazie ad una nuova agenzia di web development, un nuovo fotografo ed un sacco di nuove idee ed ispirazioni. Speriamo piaccia anche a voi e non vediamo l’ora di sentire le vostre opinioni!

Close-up of hands carefully cutting a paper pattern on dark green tartan fabric, using a scissors, highlighting the craftsmanship involved in tailoring tartan garments.

2011

We changed our tailored suit manufacturer in 2011 to allow our customers more opportunity for customisation. This allowed us to let you choose the colour of the lining for your tartan suit and back on your waistcoat, adjust the cut to suit your shape, change the number of buttons, vents and pockets, the colour of the stitching on the buttonholes and so much more.

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2012

Spring 2012 saw the launch of our Tailored Womenswear range introducing made to measure tartan jackets, trousers and waistcoats in your chosen tartan. We also introduced our very first tartan dress.

Scotland shop banner logo new

2013

On October 1st 2013 ScotlandShop incorporated to become a Limited Company. Browne White Ltd trading as ScotlandShop.com is born! Our registered Company Number is 459117.

Auryn award stage

2014

On October 1st 2013 ScotlandShop incorporated to become a Limited Company. Browne White Ltd trading as ScotlandShop.com is born! Our registered Company Number is 459117.

A Screenshot from ScotlandShop's website in 2015 displaying their Drape your Tartan Feature, showing tartan swatches and one of these tartans illustrated on a tartan jacket.

2015

After months of work, in September 2015 we unveiled our #drapeyourtartan feature to the website. This meant for the first time when selecting your tartan and product you could see an artist’s impression of how fabulous your finished product would look.

A women's hands working at a laptop in a café, with a screenshot of the ScotlandShop website shown on screen, featuring a blue tartan scarf.

2016

In 2016 we gave the website & logo a whole new look and feel with the help of designer Michelle Haswell.

Doddie Weir, Anna White and her Husband Neil, all wearing tartan suits, cutting tartan ribbon during the opening of ScotlandShop's flagship Edinburgh store.

2017

Our Flagship Store at 10 Queensferry Street, Edinburgh opened its doors on the 1st August.

Anna White, ScotlandShop Founder with Doddie Weir & Emily Redman Tartan Designer at Murrayfield Stadium launching Doddie'5 Tartan. All three wear the blue & yellow tartan, while Doddie hold's the official registration certificate.

2018

Having made suits for our favourite Scottish Rugby player Doddie Weir for many years we designed Doddie’5 tartan, our first in house Tartan Design.

Members of the ScotlandShop Team all wearing the New York City Tartan behind a banner also featuring the tartan and the ScotlandShop logo, during New York City Tartan Week 2019.

2019

We held our first International Pop-Up store during the New York City Tartan Week Celebrations and marched down 6th Avenue wearing the City tartan as part of the parade.

Scotland Shop Virtual Appointments

2020

In response to COVID-19 we launched our Virtual Appointment service.  Customers can now join us via video call to talk about tartan, view swatches, find their clan, and be talked through the measurements required for the garment of their choice.

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2021

Following months of research in July, we announced our intention to launch ScotlandShop USA with competitions galore to guess the region, state, and finally city where we will plant our flag and open our very first overseas showroom and base. In August we announced this would be in Albany, NY!

ScotlandShop Team Member Emily Redman with Founder Anna White and the Albany County Executive at the Tartan Ribbon Cutting during the opening of ScotlandShop's Albany NY Store.

2022

In March we celebrated the Grand Opening of our first International store at 678 Loudon Road, Latham, NY. In celebration of our new home, we launched the Albany tartan featuring colours found within the County Seal & City flag to highlight the Scottish heritage found throughout Albany County.

20th Anniversary Timeline

2022

In October 2022, ScotlandShop celebrated the huge milestone of 20 years in business! And what a journey it has been...

La sede centrale di ScotlandShop a Duns con una selezione di modelli che indossano vari capi di abbigliamento in tartan nelle vetrine.

2023

With the expansion of both our business and team, we moved in to our new bigger and better HQ in October 2023. We have more space for all operations and even a showroom, meaning we can now welcome more customers to our Scottish Borders base for appointments!

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2024

In March 2024 we were proud to become the owners of House of Tartan, acclaimed "original tartan website" and home of the world's first tartan database. With many clan partnerships in place and a fabulous local reputation, this is the perfect opportunity to extend the ScotlandShop brand to the beautiful market town of Crieff on the Perthshire tourist route.

Scotlandshop On The Sofa

20 Years of Tartan

 


To celebrate our 20th Anniversary we published a very special episode of On the Sofa. Founder of the business and Managing Director, Anna, answers your burning questions about the business. In the 20 years so much has happened, we have had many highs and lows and funny stories as we negotiated building a retail business, renovating our premises, building the tartan collection and putting in the systems to help us grow.