About Us

The ScotlandShop collection is inspired and influenced by the multitude of colour to be found in our Scottish tartans, steeped in history yet still a fundamental part of the fashion industry. Combining the talents of the many fabulous designers and manufacturers we work with across Scotland, we are spoilt for choice with all these beautiful fabrics woven on our doorstep. The business was founded on not only a love of fashion, fabric and Scottish culture but also a desire to contribute to the development of the local rural economy here in the Scottish Borders. Founded in 2002 by Anna White, we have become a truly international organisation delivering all over the world on a daily basis and offering our products and service in 6 languages.

Our Story


Anna Founding Scotlandshop

The year where it all began, in 2002 ScotlandShop was founded. We initially launched selling Scottish crafts, gifts, food & textiles.


Scotlandshop Brochure 2003

In 2003 we decided to focus on textiles, abandoning the crafts & food as it was just too complex and US customs wouldn’t let our haggis in.


Anna Building Scotlandshop Hq

Anna put her building skills to the test as we moved into our newly renovated old granary in 2004 and started to feel like a real business.


Scotlandshop Old Website

Our French website launched in 2005 and was an immediate hit.


Ali 10 Years

Ali, our longest serving ScotlandShop employee first started working for us. In 2016, after 10 years of tartan service we awarded Ali a trophy and her crown for the day.


Tartan Stiletto - Stewart Blue Dress

We introduced our range of custom made tartan shoes created in association with wedding shoe designer June Graham. June has since retired but the range continues to evolve and has become one of most popular collections on the website.



In 2008 we re-launched our French & German sites to bring them in line with our UK site. The MacLeod Dress Modern Tartan is our top selling tartan in Germany.


Anna Newspaper 2009

Having steadily added more translated websites over the last few years, In 2009 European sales overtook US sales for the first time.


Isle Skye Tartan Jacket0003

In September 2010 we re-launched all 5 of our websites based on extensive research with our existing customers and all of our experience to date. Using a new web development agency, new photographer, and lots of new ideas and inspiration.


Pattern Cutting

We changed our tailored suit manufacturer in 2011 to allow our customers more opportunity for customisation. This allowed us to let you choose the colour of the lining for your tartan suit and back on your waistcoat, adjust the cut to suit your shape, change the number of buttons, vents and pockets, the colour of the stitching on the buttonholes and so much more.


Scotland Shop Thirlstane346

Spring 2012 saw the launch of our Tailored Womenswear range introducing made to measure tartan jackets, trousers and waistcoats in your chosen tartan. We also introduced our very first tartan dress.


Scotland Shop Banner Logo New

On October 1st 2013 ScotlandShop incorporated to become a Limited Company. Browne White Ltd trading as ScotlandShop.com is born! Our registered Company Number is 459117.


Auryn Award Stage

Our first ever Modern Apprentice joined us in September 2014 to help us cope with the Christmas rush. Auryn is still with ScotlandShop today and even went on to win Scottish Apprentice of the Year 2015.



After months of work, in September 2015 we unveiled our #drapeyourtartan feature to the website. This meant for the first time when selecting your tartan and product you could see an artist’s impression of how fabulous your finished product would look.


New Website

In 2016 we gave the website & logo a whole new look and feel with the help of designer Michelle Haswell.


Scotland Shop 2

Our Flagship Store at 10 Queensferry Street, Edinburgh opened its doors on the 1st August.


Doddie Weir Murrayfield 1033

Having made suits for our favourite Scottish Rugby player Doddie Weir for many years we designed Doddie’5 tartan, our first in house Tartan Design.


New York City Tartan Week

We held our first International Pop-Up store during the New York City Tartan Week Celebrations and marched down 6th Avenue wearing the City tartan as part of the parade.