PRIVACY POLICY AND DATA PROTECTION

PRIVACY POLICY

As with all shopping websites, we collect personal information from you when you shop online at ScotlandShop.com. Our privacy policy explains how we collect and process this data, why we need it and how it is used and kept secure.

We protect our customers against unsolicited mail and will not make your name or details available to any other companies without your permission. At any stage you also have the right to ask us to stop using your personal data for direct marketing purposes. You can opt-out or request that we delete your personal data at any time by emailing us or by using the privacy controls within your account. See below for your rights in regard to personal information and data.

THE DATA WE COLLECT

Identity and Contact Data

When you use our services and submit any forms (for orders, information requests, Livechat, newsletter sign-ups, competitions, surveys and reviews) we collect and use this information to make your shopping experience as easy and enjoyable as possible. We use this data to process your order, inform you of any delays or problems and if you have asked us to do so to send you special offers and promotions, or information about our products and services. We will also use this data to improve our products and services and grow our business.

Payment and Transactional Data

We will retain records of your orders and delivery details to allow you to keep track of sizes and tartans previously ordered and make reordering quick and easy. Payments made via our website are processed securely by Braintree and Paypal Merchant Services. Full details of their security policy can be found here. We do not store or retain payment details such as credit card numbers. Any account details entered for direct bank payments are not available to us but are retained by our bank Royal Bank of Scotland and their security policy can be found here.

General Correspondence Data

Conversations we have with you by phone, Livechat and email may be maintained by us so we can better answer your questions and sort out your orders in the future. We may also collect information from conversations with us or about us on other platforms such as reviews and social media. We use this data to enable us to offer you the top notch, personalised customer service you expect from a Scottish company.

Technical and Website Usage Data

We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website and based on this agreement we may process usage data including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths along with information about the timing, frequency and pattern of your use of our website. This information is sourced via Google Analytics and allows us to ensure our website and service is maintained to the highest standards. Please see our Cookie Policy for further information. We use this data improve and personalise your shopping experience with us, this includes remembering your preferences so you don’t have to keep entering the same information, showing you your favourite tartans or products and allowing you to view previous orders. We will also use this information to help us design new products and services to benefit our customers.

Marketing and Communications

We will use your data to send you transactional information such as order confirmations and updates, and to let you know about services and any changes to our policies and terms. We will also send you newsletters, product and special offers from time to time by post or email if you have opted in to receive these. You may request that we unsubscribe you at any time by email or by changing your settings in your account. Please include your postal address as well as your full name and email address so we can ensure we have the correct customer. Please note while email unsubscribes are relatively immediate printed mailers are prepared in advance and may take up to 4 weeks to take effect.

SHARING YOUR DATA

We protect our customers against unsolicited mail and will certainly not sell your name or details to any other companies without your permission.

ScotlandShop is a registered data user under the Data Protection Act and we comply with the recent GDPR updates. We will never pass on your details on to a third party for marketing purposes.

Agents (including credit card clearing agencies (Braintree and Paypal Merchant Services in UK, Commerzbank in Germany and RBS in the UK) that we use to process the orders you place with us or who assist us in the service we provide to you. In these instances, we provide them with only the information they need to perform their function.

Delivery agents - we use Royal Mail, DPD, Fedex and Parcelforce to deliver our parcels and we will share your delivery information with them so you can receive your parcel.

Service providers - your information may be available to a greater or lesser extent to the following companies who support our business. We will always provide the minimum amount of information or access necessary to allow them to do their jobs, and we lay down strict restrictions on how partners can use and disclose this data wherever possible.

- Service providers such as our web developers Go Software, our digital marketing agency Attacat and our data hosts - Amazon Web Services
- Livechat providers GoSquared and email provider Mailchimp
- Professional advisers including lawyers, bankers, accountants, auditors and insurers
- Outside research companies whom we may ask to contact you directly for your opinions on our products and services (in which case we provide them with only the information they need to perform their function).

Change of ownership: In the very unlikely event that our business assets are ever sold to or purchased by another company. (Our data records are part of our business).

THE LAWFUL BASIS FOR PROCESSING YOUR DATA

Our privacy policy above confirms how we will collect, use and share your data and we do this to allow us perfom and fulfill our contract with you and comply with our legal obligations as part of our legitimate business interest to provide quality Scottish products and services to you and others. This will be done with your consent and you can change this at any time by updating your account or profile.

YOUR LEGAL RIGHTS

You can opt out or ask us to stop using your personal data for direct marketing purposes at any time by emailing us or by using the privacy controls within your account. See below for your rights in regard to personal information and data.

- You can request access to your personal data
- You can request correction or changes to your personal data
- You can request at any time that we do not process your personal information for marketing purposes
- You can also request that we delete all information we hold about you and any previous orders. Please note that this does mean we cannot look back and confirm sizes or tartans from your order history if you wish to order with us again.
- You may request details of any personal information we hold about you and how we use this information. Data requested deemed as excessive or repeated may be subject to a fee. We will require proof of identity before we can supply any personal data.
You can update your profile at any time on our website. You can also review our Cookie Policy which provides a guide to removing data saved in cookies.

CHANGES TO OUR PRIVACY POLICY

We will contact you directly if we make an substantial changes to our privacy policy and the way we use your personal data.

QUESTIONS?

If you have questions about your personal data or our privacy policy, please contact us at privacy@scotlandshop.com

To see all the information we have about you, and to correct any inaccuracies, please write to:

The Data Protection Officer
ScotlandShop
The Office
Greenknowe
Duns
Berwickshire
Scotland
TD11 3JA

COOKIE POLICY

The ScotlandShop website (www.scotlandshop.com) places cookies, which are small data files, on your computer or handheld device. This is standard practice for all websites.
Cookies are essential for helping us deliver a high quality website and online shopping experience for our customers, and some collect information about browsing and buying behaviour. For more information about cookies, including how we use them and how to disable them, please email us for our full Cookie Policy.

By using and browsing the ScotlandShop website, you consent to cookies being used in accordance with our policy. If you do not consent, you must disable cookies or refrain from using the site. For further information about managing and disabling cookies on your computer see www.allaboutcookies.org/manage-cookies

Cookies are small text files that websites send to your computer. A cookie can be thought of as an Internet user's identification card. They let the website know when the user has returned. This lets the site bring up information relevant to that user, for example your name, past orders etc.

Cookies make the interaction between users and websites faster and easier. Without cookies, it would be very difficult for a website to allow a visitor to fill up a shopping basket or to remember the user's preferences or registration details for a future visit. The ScotlandShop website uses cookies to allow customers to move from one part of the web site to another and to add items to the shopping basket without having to login repeatedly.

Cookies are not computer programs, and can't read other information saved on your hard drive. They cannot be used to disseminate viruses, or get a user's email address etc. They only contain and transfer to the website as much information as the users themselves have disclosed to that website.

These are the different types of cookies that we use:

Essential Cookies - to allow you to use the basic functions such as browsing our tartan products, placing orders and making payments, accessing your account if you have one and viewing your current and previous orders.
Performance Cookies - these allow us to look at usage of our website, how many visitors we have and how you are finding us. We use this information to improve your browsing experience better, improve our website and show you the products and information you want to see.
Functionality Cookies - these allow us to provide extra functionality such as pricing in alternative currencies and retain this information for your next visit. These cookies are not essential to the operation our website but they do really improve your user experience.
Targeting Cookies - We also use cookies to track visitors' interest in our products. We may use this information to understand which products and information most appeals to our customers so we can make our offers as relevant as we can. Browsing behaviour is also used to create relevant banner advertising with product recommendations that we believe best relate to the items you viewed on our website. These banners are then served across other websites that you may visit, typically news sites, video sites and blogs. This process is called behavioural advertising and although the adverts are individually tailored to each visitor, all cookie data is anonymised and stored temporarily. Additionally, all banners of this type feature an "i" icon that provides more information from each advertising network and instructions on how to opt out. We also use the browsing behaviour data to create personal product recommendations on our website, our marketing emails and in our printed catalogue.

We use encryption to safeguard your credit card information and only accept orders from web browsers that permit communication through Secure Socket Layer (SSL) technology - this means you cannot inadvertently place an order through an unsecured connection. Most web browsers above version three support this security.

This encryption makes it virtually impossible for unauthorised parties to read any information that you send us. The encryption technique we use is the highest standard available for e-commerce and certified by VeriSign, the world's most respected certification body for Internet firms.

We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website and based on this agreement we may process usage data including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths along with information about the timing, frequency and pattern of your use of our website. This information is sourced via Google Analytics and allows us to ensure our website and service is maintained to the highest standards. More detailed information is provided below.